Public Relations and Marketing

Corporate clients

English, Lucas, Priest & Owsley, LLP, Bowling Green, KY

The company is a law firm and I am in the process of helping the firm rebrand, including a new logo, new colors, new web site and marketing materials. I work with several of the leading partners on media placement, as available, and assist with any publicity, media or marketing needs. Current. Since August 2009.

Web site:

http://www.elpolaw.com/

I wrote all copy and assisted with the coordination of the project, which included a graphic designer, photographer and programmer. I update with new material as appropriate. Launched October 2010.

Facebook page:

http://www.facebook.com/ELPOLaw

I am responsible for updating the page periodically with new content and connecting with local people in Bowling Green to help promote the business. Since October 2010.

Twitter: 

http://twitter.com/elpolaw

I post short updates on Twitter about the firm and interact with people in Bowling Green. Since October 2010.

Ads

I wrote copy for the following ads, which have been placed in several publications, both local and statewide.

     

Life is short ad (2010) 

     

Immigration ad (2010) 

Press releases


     

Bob Young admitted to Tennessee Bar (June 2010)


Ivy Tech Community College, Sellersburg, Ind.

I serve as the college’s media relations person on a contract basis. I write and distribute press releases and suggest stories to the media. I work with the development staff and the Chancellor’s office to assist with fundraising activities. Since I have started working with the college, the profile of the campus has increased dramatically. I have twice brought nearly every media outlet to campus for major events and invited local media for events on many occasions. Current. Since February 2008.

            Work samples

            Press Release, Ivy Tech Graduation, April 2008

            Press Release, Ivy Tech Students place at national Competition, May 2008

            Event Script, Legacy Award Gala, September 2008

            Press Release, Ivy Tech faculty member visits Moldova, October 2008

            Ivy Tech Graduation, Press Release, May 2009

            Ivy Tech Graduation, Script, May 2009

            Press Release, Groundbreaking for Capital Project, September 2009


Jeffersonville Carnegie Library Foundation Inc.

The foundation owns a well-restored Carnegie library in Jeffersonville. In 2009, the building’s chief tenant began saying publicly that they intended to leave the building. I assisted the Foundation’s board of directors with a public relations strategy that included writing a press release to tell our side early, and then followed up with a local newspaper column explaining where the relationship had gone wrong published in the area’s largest newspaper. The Foundation quickly gained ground in the war of public opinion and are now working towards finding a new tenant. I have worked with the Foundation since 2006, but had a more formal role during 2009.

           Jeffersonville Carnegie Library Foundation working to resolve building problems, February 2009

           Jeffersonville Carnegie Library Foundation statement about Remnant Trust decision, April 2009

           Carnegie Library board seeks opportunities, April 2009


Community Foundation of Southern Indiana

Served as the organization’s media and marketing consultant, leading a major rebranding effort and assisting with the development activities of the foundation. Wrote all press releases, provided staffing for a marketing committee, helped create a newsletter and guided event publication planning. Maintained web site and Facebook group. Wrote and produced annual report in 2007 and 2008. October 2004 to September 2009. 

     Work samples

       Marketing Brochure. Conceptualized, wrote all copy, secured testimonial interviews, hired photography, supervised work of graphic designer. Coordinated layout, corrections and changes.

       Press Release. Wrote and distributed release about Art of Reading exhibit at Carnegie Center for Art & History in New Albany, Indiana.

       IRA contributions allowed press release. Wrote and distributed release about changes in the tax laws that allow contributions from an IRA.

       Becher family establishes fund press release. Wrote and distributed release about the Becher family establishing a scholarship fund to honor Michael Becher, former Clark County Sheriff.

       Scholarships available press release. Wrote and distributed release about the types of scholarships available at the Community Foundation of Southern Indiana. Pushed to school news outlets and rural newspapers.

       Community relief fund press release. Wrote and distributed release about a new fund established by three foundations to help non-profits handle increased demands due to the economy. Organized press conference and wrote remarks for all of those speaking. Attended by two print media reporters and four TV stations.

       2007 Annual Report. Wrote all copy, coordinated review and editing, worked with entire staff and donors to ensure accuracy of information, supervised layout and production.

       2008 Annual Report. Wrote all copy, coordinated review and editing, worked with entire staff and donors to ensure accuracy of information, supervised layout and production.


Family Investment Center, St. Joseph, Mo.

I handled all of the public relations and marketing for the firm. I wrote and distributed press releases and suggested stories to the media, and placed the President and CEO, Dan Danford, in media outlets. While I worked  with Dan, I secured placement in The Wall Street Journal, Walletpop.com, ABCnews.com, Medical Economics and U.S. News & World Report. Created a social media profile for the firm on Twitter, including a daily financial tip, @family_finances. Created and maintain a blog at www.familyinvestmentcenter.blogspot.com.  February 2008 to August 2010.

     Work samples

       Press release, February 2008

       Press release, May 2008

     Blog Posts

       Secret Millionaire, March 2010

       Funeral Costs, June 2010

       Social Security, August 2010

           

KentuckianaWorks

I assisted the communications director with all of the public relations for the organization. I wrote and distributed press releases and suggested stories to the media. Coordinated a video shoot and worked to secure media attendance at several press conferences. September 2007 to September 2008.

            Work samples

            Press release, October 2007

            Press release, January 2008