These days, you simply can’t count on media outlets to write about your organization in the ways that they did 10 years ago. The staff of most newsrooms has been cut dramatically, and much more is demanded of today’s journalists. To grab media attention, you need a focused pitch that makes an assignment editor sit up and take notice when your news hits their e-mail inbox.
While it’s not an easy task, it’s not impossible. It takes someone who has a deep understanding of what journalists want and need – and that’s me.
If your organization wants to boost its media presence, I can assist you in the following ways:
- Comprehensive media strategy identifying what you want people to know, and which media outlets are the best fit for your story, along with targeting tactics and timelines
- Writing a press release and pitching to media, or niche media in specific trades
- Coordinating photography and video to accompany your story
- Writing a persuasive piece for blogs, newspapers and other outlets
- Media training for your staff, board and volunteers
- Event attendance and coordination to help receive and escort media as needed
You may not even know if your organization can make a successful public relations pitch. I provide a free, 30-minute phone consultation that can help you evaluate your needs. To set up a time, email me at robynds@live.com and put “Free Consultation” in the subject line. I’ll be glad to talk to you.
